1. Online Casino Advertising Agency Companies
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4. Online Casino Advertising Agency Job

Brands need to prioritize their media outreach so they talk to the right people at the right time. It’s really that simple. Now, of course, these people are a moving target, have different interests, change tastes and are jaded towards marketing so that doesn’t mean it’s easy. Fortunately, our media is always in motion. Online Platform For Influencer Marketing. With More Than 20,000 Branded Contents Made. And 12,000 Influencers From Malaysia, Philippines, Indonesia, Singapore and China. Located in Las Vegas, ADTACK is a marketing agency serving clients all industries, including tourism, marine, and home services. The firm provides digital advertising services, including creating display ads for websites and mobile applications, designing social media ads, and producing video and audio content. Todo Mobile ran ad campaigns for an online casino. The casino needed to acquire more users and sought out Todo Mobile to facilitate their ad campaigns. The results of the campaigns have only gotten better year by year. “They’re super easy to work with and always have a can-do attitude.” - Media Campaign Executive, Online Casino.

The field of casino marketing abounds with smart, resourceful mavens. I recently had the opportunity to ask a few of them for their go-to casino marketing strategies.

How to pick the right slot machine in vegas. Remember, slot machines are random, so the average number of spins per win you experience does not guarantee it will happen each time. But it can help give you an idea when to increase or decrease your bets, which in the long run could help maximize your winnings for the day.

A 25-year veteran marketing strategist Mary Loftness has spent a career driving the measurability of marketing and the need to track everything. Mary is ever-focused on yesterday. That is, she looks to beat last year’s revenue each and every day. She suggests, “Compare the similar day and look to creatively improve the promotion, special event, or direct offer to increase revenue. Keep a detailed library of business drivers each day with notes for successes and failures. Continuous steady improvement wins!” This daily focus makes big goals achievable as you look to improve step by step rather than through leaps and bounds.

USE YOUR DATABASE

My Casino Marketing Boot Camp co-founder Nicole Barker is a database and loyalty specialist committed to improving the industry’s marketing skill set to court customers effectively. Her go-to strategy is to create a unique program for the customers that somehow seem to be off the competition’s radar. “Every database, be it large and small, has a gaming budget tipping point. $100 ADT is that tipping point. Programmatically, your competitors set their player development (PD) sights much higher. Mine the doldrums in between $100 ADT and your PD threshold for your greatest incremental revenue potential. The players will be delighted. Your reinvestment won’t be that much. Moreover, long-tailed loyalty will abound.”

Lynette O’Connell has been both a co-worker and a friend for years. She is a fan of the classic Recency, Frequency, Monetary Model, commonly referred to as RFM

“One of the first places to start when leveraging your database is the RFM model. Sometimes, I also include Locality. These figures are critical in ensuring you are reinvesting in your players accurately. I have been to locations where the sole focus is on Monetary (usually ADT)” which does not account for the multitude of influences on a visit.

How to start? O’Connell suggests, “My first recommendation is to add Frequency/Trip. Why? Let’s look at two players: Player A comes in twice a month and plays to an ADT level of $100. Player B comes in 20 times a month and also plays to a $100 ADT. Which player is more valuable?

Obviously, Player B. However, if ADT is the only criteria in a segmentation matrix, then they are both being treated the same. To resolve this, I suggest looking into the database to find the average number of trips for your active players. Often, this is around four trips. If you have a highly frequented property, then it could be higher. Once you know the number, anyone below the Average Trip gets segmented by ADT, anyone above the Average Trip gets segmented based on Average Monthly Theo (AMT). With this in mind, you can begin treating the more frequent loyal players based on their true value and spend at your property.”

This is only the beginning. In addition to reinvestment, you can also begin to look at the goals of each of these segments. For lower frequency players, you may try to increase trips. For the higher frequency players, you could attempt to extend their length of play (since you probably won’t get more trips out of them). Build your marketing offers around these goals to entice the behavior you are looking for from your customers.

“There are several more layers to segmentation, but this is a good place to start,” continues O’Connell. “I always suggest doing an A/B test when you are making strategic changes to validate what is (or isn’t) working. This will further aid in quantifying and reporting the ROI you see from the modifications.”

THERE IS GOLD IN YOUR DATABASE

Your decliners and inactive customers might be your best source of revenue. For whatever reason, you have a segment of customers that have chosen to visit less often or not to return. It’s fair to assume they experienced something unsatisfactory in their past visits. But, ask yourself, “How much revenue can I bring in if I get only 1% of those customers back for a visit?” What if you can get 2%? 5%? 10%? This will take time and will likely be a test of your general manager’s patience. To regain this customer, you may first need to do an internal audit of your offerings, services, facilities, and staff — an honest one. Then, audit your competitors. You must identify both the improvements you have made since their last visit(s) and the upgrades you can make now. This should be done before you drop an offer in the mail. Once you have a new story to tell, then bring in your direct mail team to understand what the optimal offer might be. Combine that with the right message to see an improvement in this segment.

REACH OUT AND TOUCH SOMEONE

From “across the pond,” player development expert Jackie Parker recommends a warm welcome.

“We can all agree that a high-worth customer should be assigned a host and immediately go into the direct mail programs to keep them coming back,” starts Parker. However, should this be the first step in the relationship we are only just starting to build with them? “We’ve become very proud of our industry processes and procedures, but too much reliance on automation can overshadow the value of a friendly voice. The key term to remember is relationship. Frankly, that requires a human touch,” stresses Parker. “There is a big difference between a direct mail welcome and personal one.”

Parker continues, “A valuable new player should receive a phone call within 24 hours if they met the threshold theo on the day that they enrolled. These top players expect personal recognition and to feel special; it isn’t good enough to wait for the direct mail programs to catch up with them.”

These welcomes don’t just have to fall on the shoulders of your host team. You can probably set up an easy report that can be split up between the players club staff, or anyone who would love to be a part of the welcome wagon.

Parker offers a second strategy: keep in touch. She says, “You want your player development team to remind customers of your casino when they are missing events or you haven’t seen them in a while, but you can’t just call and ask, ‘Where y’at?’ Hosts need a reason to call (RTC) because otherwise, the phone call is just a begging request to come back and play. You can take a strategic approach and include outbound calls in your overall marketing plan. For example, if you upgrade or add an amenity, then give your hosts a list of coded players that have not been in for 90 days along with a script. ‘Hey, Julia! I know you haven’t been in for a while, so you haven’t see the new seafood buffet! It is really special. We even have fresh lobster on Thursday nights. We have a special for the opening week, and I would hate for you to miss it.'”
Another idea Parker offers is to double-down on your inactive offers to previously valuable players. “Give the hosts a list of names and phone numbers, and a script along these lines: ‘Hey Julia, I know you get a lot of mail, just like I do. I would hate for you to miss your exclusive $50 midweek hotel offer. Plus! We have added a new Seafood Buffet that is amazing! When could you come in this month? I’d love to get you booked in.'” encourages Parker.

ANOTHER CASINO MARKETING STRATEGY? TAKE A PAGE FROM THE BOOK OF MEZCKA.

It’s not enough to know WHO your customer is and what they are worth. You must understand their needs and desires to identify ways to keep them coming back time and time again. Mezcka Marketing Research Consulting President Michael A. Meczka has worked extensively with a variety of perspectives specific to the casino gaming industry, including those of patrons, governments, regulators, operators, and suppliers. The consistency in needs and desires expressed by patrons over many years has been astounding. They need to know there is a sliver of a chance of winning. Patrons repeatedly lament the inability to spend the same budget in the same way as they have in the past. I recognize there is a more significant discussion here regarding slot hold and pay tables, but the fact is casinos are in the entertainment business. Are we still entertaining customers or just providing quick ways for them to spend through their budgets?

“In a casino… The cardinal rule is to keep them playing, and keep them coming back! The longer they play, the more they lose. In the end, we get it all.”

GET FOUND ONLINE

With over 1500 casinos nationwide, standing out in a crowd is a daunting task. Alamaphetic President Matthew Capala recommends a results-focused online marketing strategy that incorporates digital marketing best practices combined with industry expertise to get noticed. “The gaming industry often doubles down on traditional marketing media channels when the real jackpot is online,” says Capala. “In a world where 80% of consumers search online before purchase, invisibility is a fate much worse than failure.” Having a website – even one with bells and whistles – is no longer enough. You must understand the target customers and begin crafting the keyword strategy that is relevant to them. Do you know the intent of a customer’s online search? Have you buried the exact content they are looking for? Capala recommends you give your visitors what they want on your website. Answer their questions. Develop a robust content strategy powered by SEO and data-driven audience profiling and a keyword strategy based on their needs, questions, and concerns.

EXPERIENCE FIRST

Try this fun audit. Think about your customers and the experience you WANT them to have. Ask yourself how often a top tier customer should be able to eat in the buffet or the coffee shop/cafe or steakhouse without opening their wallets, in other words by using comps, points or offers. Now, ask yourself what about the experience a $75 customer should have. What about a $25 customer? Then, look at all of your amenities. How are they being utilized? Who is using them? An exercise like this will help you identify motivators and detractors. They will help you identify the opportunities to create a great, well-balanced experience for both your operation and the customer.

OPERATIONALIZE YOUR BRAND

Most casino marketing plans include a section on “the Brand.” This section might consist of a plan to tweak the logo or the tagline. Seldom does it involve making the brand consistent from the back of the house to the sign out front. Quite often the culture of the organization never makes it into marketing communications, and when customers visit, they may experience a pleasant surprise or a complete disconnect. Your external and internal messaging and experiences should be mutually reinforcing. Development of your brand should be an inclusive process rather than one reserved for the executive suite. When MGM Resorts adopted a strategy to reposition itself, it was more than an ad campaign. It was a story the company could tell consistently to all of its stakeholders. They transformed the culture first and then reinforced it with the messaging to external audiences.

There you have it ten easy, low-cost strategies to start driving revenue. Try one. Try them all. Let us know how they work out for you. Moreover, if you have your own favorite go-to strategies, let us know.

The best way to grow a business on the Internet is to advertise it, and there are many ways to do so. Internet advertising agencies are masters at their craft, and can allow you to advertise your website, your online company, and your storefront online, and help to increase website traffic and increase revenue.

Whether you have a small business or an expansive enterprise business, Internet advertising should be a part of your growth strategy. Some of the most popular Internet advertising strategies for any business include search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and more. You can even advertise your business with a great website design!

However, it can be difficult to choose the right Internet advertising agency for you. To help, we’ve compiled a list of the top 10 best Internet advertising agency that can help take your brand to the next level.

McCann Erickson is obsessed with the idea of truth, and how it’s the only way to create believable ads. Based on their clients’ needs, they’ve been able to run relatable ad campaigns for brands like Microsoft, MGM National Harbor, New York Lottery, and Coca-Cola India. They start by doing market research with their clients to understand each client’s competition. From there, they’ll continue with producing a strategy, planning the campaign, and discussing creative elements. Their digital capabilities allow clients to integrate their brands into social environments, extend their brands with captivating design, and create mobile apps to satisfy customers. They also provide content creation, experience design, interactive design, proprietary performance analytics, and more.

At Sid Lee, “transforming the consumer experience across all touch points” is “their thing.” They believe that there are no boundaries between marketing and advertising since customers are constantly interacting with some form of advertising, wherever they are. Their 5 offices around the world are made up of 600 employees that have provided results for clients including The North Face, Ubisoft, Samsung Galaxy, National Bank, and Yellow Pages. Their Internet advertising services include video advertising campaigns and more.

WebFX is one of the best advertising agencies around. With a retention rate of 91%, it’s no wonder these guys have such a great reputation. They know the importance of advertising online and make successful online campaigns a priority for your business. Speaking to their success, their clients typically see a 23% increase in revenue and to date, WebFX has driven over $1 billion in revenue for those clients. WebFX is home to over 200 employees, and they’re located in Harrisburg, PA. Some of their clients include Dover Downs Casino, Cleveland Brothers, Safer Brand, Bar’s Leaks, and more.

Rank	Company	Location	Website
1	McCann Erickson	New York, NY	GO TO SITE
2	Sid Lee	New York, NY	GO TO SITE
3	WebFX	Harrisburg, PA	GO TO SITE
4	R/GA	New York, NY	GO TO SITE
5	Forza Migliozzi	Los Angeles, CA	GO TO SITE
6	Advanced Media Solutions	Turlock, CA	GO TO SITE
7	BBDO	New York, NY	GO TO SITE
8	Straight North	New York, NY	GO TO SITE
9	Tech Wyse	Toronto, ON	GO TO SITE
10	Booyah Advertising	Denver, CO	GO TO SITE

Online advertising FAQ

Q: Which online advertising strategies are right for me?

A: There is nobody that knows your company better than you. That being said, we can’t suggest a cookie-cutter solution to every business when every company’s needs are different! Each web advertising strategy is different, and is implemented to accomplish different goals.

That means that you should read up potential online advertising strategies that you’re interested in order to decide which ones best fit your company’s goals and budget.

Overall, every web advertising strategy will bring some benefits to every company, but there are some that will work better than others for certain industries. SEO however, is an advertising technique that is extremely effective for any industry — as is PPC.

Q: How long do online advertising strategies take to drive results?

A: There is no way to tell exactly how long a campaign will take to drive results, but depending on the strategy, we can make rough estimations.

SEO, an extremely effective web advertising strategy, takes longer than many other advertising strategies to start working. However, when it does — it is perhaps the most beneficial strategy. You’ll have to wait for a few months for an SEO campaign to kick in!

PPC on the other hand starts working instantly!

Other strategies like email marketing, social media advertising, and web design are somewhere in between, depending on things like how often you send emails, how often you post on social media, and how much traffic your website receives.

Q: Why does my business need online advertising?

A: With more than 3 billion people currently using the Internet, your company is essentially losing valuable customers if you’re not advertising online.

Online advertising allows you to meet those 3 billion customers where they’re already looking — which is on the Internet.

The goal of web advertising is to ensure that you increase website traffic, which leads to increased conversion rates, higher ROI, and a greater brand awareness. All around, online advertising is a great way to find, target, and advertise to your target audience – making it one of the most effective advertising strategies.

With traditional styles of marketing, like fliers, TV commercials, and billboards, you’ll still be able to reach a large number of people, but are those individuals the most likely to purchase your products or services? With online advertising, you can target your most valuable customers so whoever sees your website is looking for your products or services — increasing the probability of a conversion.

With an advertising company, you can reap all of these benefits!

How do I choose the best online advertising agency for my company?

As a business owner, you want your Internet advertising agency to be in the best hands. By choosing any of our top 10 best agencies, you’re off to a good start. But how do you choose the right one for you?

Internet advertising connects you to your customers. So you should first look for an agency that seeks to understand your brand. Without the willingness to connect with your brand, it’s unlikely that your business will be advertised in a way that reflects your beliefs and culture as a company.

You should take time to research the capabilities that each agency has and make sure that they offer exactly what you’re looking for. If you’re a brand that is only concerned with creating top-of-the-line that will drive your brand straight to the top, focus on finding an agency that specializes in video.

Lastly, strive to find an agency that feels like a good partner. You’ll likely be working side-by-side, and without an outstanding business partner, your campaign will stall. Your Internet advertising strategy will have better success when you enjoy the agency you’re working with and vice versa.

What makes an advertising agency the best?

With so many Internet advertising agencies out there, how do you know what qualities to look for in the best ones? Here is a list of qualities that make for the best Internet advertising agencies.

They communicate

In any relationship, communication is key, and in a business relationship, communication is especially important.

When you entrust someone with marketing your business, you want to ensure that they know how to keep in contact, tell you all the important information that you need to know about your campaign and do so on a regular basis.

You don’t want to partner with a company that pushes marketing shortcomings under the rug, rather you want to partner with a one that tells you everything about your campaign, even if it’s not the news you want to hear.

On the other hand, you also want to work with an agency that communicates good news to you as well. If you have increased site traffic by 2%, the best agency will communicate that to you. What makes an agency really stand out is when they’re so transparent that they also communicate what strategy lead to that increase.

They’ve learned the ropes

The best Internet advertising agencies have been around for many years, and have had time to learn the ins and outs of advertising strategies. Experience is key and without being around for a number of years, an agency likely won’t be able to provide you with the same quality campaign that an experienced agency could.

This is for a few reasons. First, it takes a while to learn the many different strategies associated with Internet advertising. You can’t learn them overnight, and an agency that has been around for just a year or so likely won’t have as much knowledge as agencies who have been around for a decade.

Second, older companies have been through trials – both in their own business and with clients. Over time, they’ve been able to learn how to fix a client campaign that went downhill and even keep their own business from going under.

Any agency that has put in the time to learn the ropes is an agency that you want to work with.

Why should I hire an Internet advertising agency?

If you’re questioning whether or not you even need to hire an Internet advertising agency, there are a few questions that can point you to the right answer.

Do you want to see increased website traffic or revenue?

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If you’re looking for a way to boost engagement with your brand, increase website traffic, and increase revenue year over year, Internet advertising is a great way to do so.

Not only can Internet advertising help you to do these things, but it’s also extremely cost-effective. Advertising strategies like PPC, or pay-per-click advertising, allows you to advertise to your target audience for a cost that you choose. That’s because you’ll only pay when your ad is clicked, and you choose exactly how much each click is worth.

The odds of winning that jackpot, as we determined earlier, is 1/1000. If we set the jackpot as $900, and charge $1 per bet, the payout percentage for that game will be 90%, or $900/$1000. Of course, no one would play a slots game which only paid out once in every 1000 spins, which is why there are various smaller payouts programmed in. Your odds of winning are better than this, as you can hit five bells, five whistles or five of any other set of symbols, so on this machine your odds of any set of five are actually 5 x 0.032%, or 0.16%. So once in every 625 spins of this hypothetical machine, you’ll hit your set of five identical symbols for the jackpot. What is the probablity of winning a slot machine.

That’s not the only advertising strategy that’s cost-effective, though. Email marketing is another extremely low-cost/high-return strategy that can help your business thrive.

If you’re interested in all of the benefits above, Internet advertising is a great strategy for you.

Does someone on your team familiar with Internet advertising?

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If you want to reap all the benefits of Internet advertising, but are still wondering if hiring an agency is right for you, this question might be the deciding factor. Is someone on your team familiar with Internet advertising? Do they have the knowledge and tools necessary to implement a campaign for your business?

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If not, it’s best to hire an agency to help you. Not only do they have tools to automate many of the Internet advertising campaigns they’ll be implementing, but they’ve also made a living out of creating campaigns for businesses like you.

Not to mention, it takes time and effort to train your team members in Internet advertising, so why not just leave it to the pros?

We hope our list of agencies, tips, and tricks helps you find your ideal agency!

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Good luck!